Monthly Archives: May 2012

Sharon O’Callaghan Shero – “The Sacrifice”

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Today’s blog will not be about media planning or media buying, but rather the announcement of a very special event involving my partner and spouse, Sharon Shero.

The New Orleans Photo Alliance’s juried Members Exhibition has selected 3 works from Sharon O’Callaghan Shero’s new series, “The Sacrifice.”   Accepted works include “The Selkie Returns to the Sea,” “When You Wish,” and “The Fishmonger and the Demon Cat.”

This is a prestigious honor bestowed by one of the premier photography organizations in the country.  Sharon’s “The Sacrifice” series is a cutting edge collection of photomontage, mixed media and assemblage pieces inspired by of Irish folklore, religious anecdotes and stories told by her mother.

If you are in the Magazine Street area of New Orleans on or after June 8, please stop by the N.O.P.A. gallery and see Sharon’s and other fine photographers’ work on display there.

And by all means visit her website  www.sharonocallaghanshero.com to see the entire series and other great finds.

The exhibition opens June 8 and continues through July 1.

New Orleans Photo Alliance
1111 St. Mary Street
New Orleans, LA
(504) 610-4899
neworleansphotoalliance.org

Half off – Half Full or Half Empty

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Today, Adweek reports that Groupon‘s CEO, Andrew Mason, has told stockholders that “everything’s OK”.

I don’t think so.

Groupon does not have anything very unique in the 50% off world, anymore.  Everybody and his brother is getting in on the game.  Unless the deals get better – significantly below the half off level – they will have more and more competion, which will dilute the market and spread their wealth.

While they hit the ball first, they are not unique enough in their offers to continue to dominate the market.  Consumers are fickle; the best deal is still the best deal and they really have no loyalty to this company.  Finally, a lot of retailers are coming to the realization that they are not reaping a lot of repeat customers at “full price” after the deals are used up; read – Burger Wars of the 70’s.  It took that industry a long time to get out of the “Free Food” mess.

The stock went up after Mr. Mason’s four-page apology – better sell.