Bob graduated from Southern Illinois University with a Bachelor of Science Degree in Journalism in the College of Mass Communications & Media Arts. His career began in St. Louis with (Gardner Advertising/ AdvAnswers), then to Memphis (Lake, Spiro, Shurman/ Plough Drug) and finally, to Dallas (The Bloom Agency/ Publicis) to manage their broadcast Buying Group.

On leaving Bloom, he opened MediaWorks/MediaBase, which operated for 15 years in Dallas, serving such clients as Jimmy Dean Meats, Whataburger Restaurants, Leather Center and Dallas Galleria.  He then went to work for
Western International (Initiative Media) in Dallas and most recently, as Media Director of the Circle R Group, at RadioShack Advertising, in Fort Worth. He left there in January 2000, to once again open his own Media Services firm, GonzoMedia, concentrating on strategic Media Planning and Negotiations for Local, Regional and National Advertisers.

He has expertise in all media, from print, to out of home, to interactive; with specialties in Network TV, Radio, Cable and all Spot Broadcast.  He brings over 25 years’ experience into play for his clients.

Bob has served on the boards of ABET (Association of Broadcast Executives of Texas) and The Dallas Ad League.