Designed a multimedia campaign for the Atmos Energy takeover of the TXU natural gas distribution business, concentrating media in the in the northern two-thirds of the state of Texas. Employed a media mix of State Network Radio, Newspaper and Television.
Created the original multi-media plan to promote Gas Safety in accordance with the national RP1162 initiative for the state of Texas. Under the direction of the Texas Pipeline Awareness Alliance, coordinated media plans, reports and budget allocations for over a dozen natural gas entities from distributors to producers to pipeline owners.
Formulated an eleven-state media campaign for Atmos Energy to promote gas safety through the use of wired and un-wired radio networks concentrating in counties serviced by Atmos Energy.
Developed the August 11, 2011, “Call 811” one-day radio and cable advertising promotion to build awareness of the national 811 hotline.