Devised the national media plan and local market “Guac-Mobile” promotions (a traveling food truck that dispensed food samples, conducted prize-oriented games and distributed product coupons across the country). The campaign was created to promote  the contest for the renaming of their packaged guacamole AVOMEX.  With trips to Mexico, and other contest prizes, we built an ABC Radio national campaign, coordinated with local grocery store to drive visits to the Guac-Mobile locations.  The ABC campaign was highly successful.