With an extremely limited budget, GonzoMedia was given the assignment of increasing awareness of the eleven Unity churches in the Dallas-Fort Worth area. In order to accomplish this task, we built a radio campaign around “Delilah,” the evening talk and music program on KVIL-FM.
Rather than use professional talent, we recorded inspirational messages composed and spoken by each of the local pastors and rotated them throughout the schedule. We raised awareness in the Dallas-Fort Worth area to a point where several locations had standing- room-only Sunday attendances and increased loverall attendance and membership across the DFW Metroplex.