While most advertisers have an idea of their budget constraints, it is essential that we bring this element of the plan to the forefront as soon as possible.  Questions concerning peak sales months, profit margins, cash flow restraints and overall total available dollars will determine what media to use, as well as weekly pressure levels, need for flighting of advertising, and the specific media available.

Budgeting will also play a major role in determining the reach and frequency parameters of the campaign.  We are well-versed in the development of  budgets  or working within the parameters of existing, limited funds.