The New York Times has a lead story today regarding the ever present problem of the outrageous cost of sports programming on cable and how all of us have to pay for it.

I guess you see where my head is on this one. Nobody helps me pay for HBO or Showtime, why should I have to pay for something I never watch?

The dilemma, it is argued, is that if the cable systems charged back the entire cost to only those who watch, very few could afford to watch sports and we all know that already, attending sports events has gotten totally out of the reach of Joe Six-Pack and his family.

The fact that Time Warner just paid the LA Dodgers 7 billion–that’s right 7 BILLION-for the right to carry their games and that every subscriber in Los Angeles will have $4 to $5 added to their bill each month, just makes it more and more frustrating for those of us who already pay through the nose for premium channels.

Plus, some of the systems are planning to drop, “a few of their less popular”, channels in order to help pay for this. Great! Now we are approaching a cable landscape where only the big guys get to play and all of us have to pay.

Sound familiar??…….Bankers, Wall Street, AIG…….

It’s time that the industry treats the sports channels exactly like they do the premiums-you want ESPN? You pay extra for it. These guys are not even footing most of the bill for the broadcast, the sponsors are.

Hello Stupor Bowl….