The Dream Fund, which started in 1991 to help colleagues in the Ad Community in times of financial need, is holding fund-raising events in Austin and Houston.

This organization is active in Texas, Arkansas, New Mexico, Louisiana and Oklahoma and has been instrumental in assisting members of our industry in times of need.

I encourage anyone in the Ad and Media Businesses in Austin and Houston  to turn out for these events and for those of us in other markets to make a contribution today!

for more information go to www.dreamfund.org or contact teresa.novak@dreamfund.org or pnolan@att,net.



I got a nice surprise this morning when I opened the daily mail from MEDIALIFE – new logo, new look and an expanded list of places to check out.

If you are a media planner or buyer and are not getting this, you might want to take a look.  It has been around for a while and does a nice job of commenting and reporting on a variety of things relevant to media professionals; including overnights, and people movement.

Half off – Half Full or Half Empty

Today, Adweek reports that Groupon‘s CEO, Andrew Mason, has told stockholders that “everything’s OK”.

I don’t think so.

Groupon does not have anything very unique in the 50% off world, anymore.  Everybody and his brother is getting in on the game.  Unless the deals get better – significantly below the half off level – they will have more and more competion, which will dilute the market and spread their wealth.

While they hit the ball first, they are not unique enough in their offers to continue to dominate the market.  Consumers are fickle; the best deal is still the best deal and they really have no loyalty to this company.  Finally, a lot of retailers are coming to the realization that they are not reaping a lot of repeat customers at “full price” after the deals are used up; read – Burger Wars of the 70’s.  It took that industry a long time to get out of the “Free Food” mess.

The stock went up after Mr. Mason’s four-page apology – better sell.

Recent Comments on the World of Media

This will be the first of what I believe will be more than a few comments on the areas of media planning, media buying, media trends, kudos, goofs and idiocies as I see them and have seen them evolve over the years.  You will see notices of blogs, articles from trade publications, commentaries and lunacies worth passing on.  Plus there will probably be rants pro and con about our business in general.

Today I want to comment on an AAF Dallas, luncheon held this week on “Multicultural Media Matching:  Hispanics and new media”.   The structure of the presentation, the expertise of the panel members and information presented by the four hispanic media experts was impressive and very informative. They represented agencies, media, marketing and communications.

I was disappointed, however, when they did not, to my satisfaction, address the issue of the need to consider the diversity within  the “Hispanic” community itself, when it comes to national origin and place of residence within the U.S.

As any creative director and media planner or buyer who has had to address these cultural variations, the political differences and the diverse way these communities use media can tell you, there is a world of difference between the Mexican/Central American of the West & Southwest, the predominantly Puerto Rican consumer of New York and the Cubano of South Florida.  The language idiosyncracies alone pose problems for all aspects of effective communications with these individuals.

As a buyer/planner for two Anheuser-Busch products (Busch Bavarian Beer and Busch Gardens) and as media director at RadioShack for five years It became very clear that being aware of these – sometimes not so subtle differences – can insure that one communicates effectively across the spectrum of the Spanish (and Portuguese) speaking Hispanic/Latino community.  This is one of those “not so important” but critical elements one needs to factor into the effective advertising campaign for this group of consumers.