We watched the ceremonies last evening and while the Brits blew it out, I was more impressed with the way that everyone – especially Bob Costas – kept promoting all of the other feeds that NBC was filling for the games. From BRAVO to MSNBC to NBC Sports, they have the waterfront and the track covered!
If you did it right, you could program every sport you wanted to see and play them back for decades, or at least until the next summer Olympics came along or until you ran out of disk space.
I was also very impressed with the quality and smartness of most of the commercials and the way the majority of the advertisers was tied to promoting the games. It would really be great if they kept that intelligence level throughout the rest of the year.
I am looking forward to the remaining fifteen days.
On a more personal note, this past week, I was nominated and approved as First Vice President of the Dallas Chapter of the AAF (American Advertising Federation) for 2012-2013. I am anticipating a fun and productive year.